Forget the horses. Wrangler has some critics on its back.
The jeans apparel company has come under fire for its new partnership with Lil Nas X, the rapper behind the viral country-rap hit “Old Town Road” featuring Billy Ray Cyrus.
With lyrics filled with cowboy imagery (“Cowboy hat from Gucci/ Wrangler on my booty/ Can’t nobody tell me nothin'”), a collaboration with Wrangler appeared to be a no-brainer.
“Psst…it’s an instant hit. Introducing the new Wrangler Lil Nas X Collection,” the clothing company wrote on Instagram Tuesday, adding in another post, “The song and style that’s got the world’s attention.”
But the collection, which features the song’s title and catchy lyrics on Wrangler jeans and tees, appears to be attracting the wrong kind of attention. In fact, many fans have threatened to boycott the company in what they deem to be “cultural appropriation.”
“This makes me not want to buy wrangler jeans anymore tbh, the cowboy spirit is nothing to be made fun of,” user @jc_bennett commented.
“Can’t believe @wrangler stooped to that level, stop trying to conform and stay loyal to your roots,” user @carter_petite said, while @wagz9312 added: “Wow what a bunch of sells out…Keep taking the cowboy outta country.”
User @logan.waldron wrote: “Wrangler is my favorite pant, and you just had to go and ruin it with old town road.”Continue Reading