Three of the four children of Danish billionaire Anders Holch Povlsen died in the Sri Lanka bombing attacks, a spokesman has confirmed to the BBC.
The family were visiting the country over the Easter holiday. The names of the children have not been made public.
Mr Holch Povlsen owns the international clothing chain Bestseller.
He is also the biggest single shareholder in clothing giant Asos and is the UK’s largest private landowner, according to the Times newspaper.