Internet porn business submits $10M naming rights bid for Miami Heat home

The internet porn business is boomin’.

The once-taboo industry’s continued creep into the mainstream is seeking to broach another barrier. This time, its sights are set on big-time American sports.

American Airlines announced on Thursday that it is not renewing its naming rights deal with Miami Heat home American Airlines Arena, which will expire at the end of the year.

BangBros is seeking to stake its claim.

Porn biz offers $10M for Heat arena’s naming rights

The Miami-based porn production company was quick to announce after the American Airlines news that it wants in on the naming rights and had submitted a $10 million bid to lay claim to the home of the Heat.

We've officially Submitted our $10,000,000 bid for the naming rights to the Miami Heat Arena. We wish to thank American Airlines for their past support of the @MiamiHEAT We intend to change the name to the BangBros Center aka 'The BBC' #BangBrosCares pic.twitter.com/YbhNattIm7

— BANG BROS (@BangBrosDotCom1) September 12, 2019

“With Pat Riley at the helm, working his magic like he has in the past, BangBros feels they need to show their support for the next wave of winning to come and give back to the city that’s treated them so well,” the statement reads. “Both the Heat and BangBros have become staples of the city, with huge fans of each. It doesn’t get more Miami than having the arena sponsored by BangBros.”

Riley is surely thrilled to be named in association with the news. As LeBron James, Dwyane Wade, Chris Bosh and Jimmy Butler also must be.